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Who Are We?

portait photograph of Eugene

Hi, I'm Eugene, Principal Consultant here at the Local Website Traffic (LWT) digital marketing agency in Melbourne, Australia.

I’ve been immersed in SEO since 2008 and have a digital design background starting from 2003. I've made quite a big success in ranking sites and helping others grow their online presence.

Very quickly customers started asking for more and more and the business evolved to offer a suite of services for small business in Australia. We've helped them to rank higher, get more traffic from Google, acquire more customers and grow their business via the internet.

Through our services and one on one consulting we've worked with all types of businesses. From solo-entrepreneurs running online stores to large companies that turn over $450+ million per year in revenue (MYOB) and everything in between like Wedding Venues, Doctors, Lawyers, Engineers and Accountants.

Where to Start?

In 2003-2008 we spent a lot of time explaining to businesses why they need a website. In 2018 we're way past that point. You're here because you're aware of the reasons behind having a strong online brand presence and a proactive online marketing strategy. I don't need to tell you that it's a major key component of a successful (online or offline) business.

SEO, Online Marketing, PPC, Adwords and Social Media all sounds confusing, and yes, it all can get quite complex, especially some of the fine detail tech stuff... But, when you break things down into their individual building blocks it's actually quite simple.

All you need is a website that looks good, loads fast, that explains what you do well enough for someone to want to reach out and a strategy that gets you and your website in front of prospective customers wherever they are online, Google, Facebook or somewhere else.

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How Google Judges your website

 What's a top Google position made of? Google's algorithm is made up of over 200 components, or "signals".
We've condensed them into 5 easy (hopefully) to understand points.

5 Most Important Google Ranking Signals

  • 1. Direct Website Visits

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When someone types in your website address, clicks your link somewhere or your ad on Google / Facebook, that's a direct visit. The more people looking and landing directly on you, the higher you rank. What if you have a new website and nobody knows about you? [SEO] is the long-term solution while Google / Facebook ads (PPC) are the short-term fix to get visitors overnight.

  • 2. Time On Site / Pages Per Session / Bounce Rate

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How long do your visitors hang around? How many other pages do they click on within your site? How quickly do they back out (bounce) or exit your site? The more they click and stick around the higher you rank but how to achieve this? That's Website Design, SEO & Content Marketing in a nutshell. A good looking website that tells a story, engaging content and videos are a good way to keep the viewer scrolling through pages longer.

  • 3. Number of Backlinks / Mentions from Other Websites

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How many places on the internet link to you? If you're a personal trainer and you get mentioned on bodybuilding.com (yep, that's a backlink), that will drive "seo juice" to your website. The more backlinks the better. Creating backlinks to your website is a major part of any SEO campaign.

  • 4. Content Length & Quality / Keyword Density

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Google's algorithms can judge quality unique content that delivers value to the reader. In 2008 you could spam keywords on a page and rank with east as long as you have more keywords stuffed into the page than your competitor. Now in 2018 that's a quick way to drop your site past page 10. Content Marketing is the process of creating engaging quality content and is a major part of any SEO Campaign.

  • 5. Website Speed / Responsiveness / Mobile Devices

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How many times have you backed out and closed a slow loading website? One that's not readable from your mobile device? It's 2018 and more than 50% of website traffic is coming from mobile devices. If your website does not look good across all devices (responsive), you won't deliver a good experience which Google sees as a ranking signal. Responsive Website Design, fast hosting and optimized setup is the solution.

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What We Offer

We offer services and products that cater for the above requirements that Google judges us on.

WEBSITE DESIGN

We create professional, fast loading optimized websites with engaging content, visuals and videos that will keep users bouncing around your site.

Every business is different. That's why we offer a tailored-fit solution that won't break the bank. We discuss your objectives and specific targets to make sure you get results.

 

 

Local Optimized Websites are designed to target certain suburbs and attract geographically relevant visitors. Be the Accountant in Brighton or Lawyer in Caulfield.

 

 

Maintain or enhance original branding with a website re-design. Old websites use aged frameworks which may not meet Google's requirements that are essential.

 

 

SEARCH ENGINE OPTIMIZATION (SEO)

SEO is a long term strategy that takes time that drives direct website visitors through organic Google searches. Each keyword combination entered into Google has 1000's of competing websites and only 10 spots on the front page. This means we're constantly up against your competition.

On-Page SEO is all about making changes on the website to suit what Google wants to see. Uncle Google visits every website almost every day so you're always being judged.

 

Off-Page SEO is all about external factors like acquiring backlinks and mentions from other websites. These are things that happen behind the site and are not visible to browsers.

 

Content Marketing is the creation of good quality content about your products or services. Front page content, blog posts and social media activity that targets certain keywords designed to appear in Googles search results and get traffic.


PAY-PER-CLICK (PPC) ADVERTISING

Instantly drive traffic to your website with unprecedented online targeting capabilities. We can even target past website visitors with tracker and re-targeting pixels. Remember those ads that just follow you around?

Be seen by customers the very moment that they're searching on Google for the things you offer. You only pay when they click to visit your website.

 

 

For the first time in advertising history you can reach your customers by demographic, interests, age, shopping behavior, life events and so on...

 

 

Remember those ads that follow you around? Make sure that you follow up with any potential client that spends time on your website with re-targeting pixels.

 

 

Let us check your Website's SEO Problems for free!

SEO is a long term strategy that takes time that drives direct website visitors through organic Google searches. Each keyword combination entered into Google has 1000's of competing websites and only 10 spots on the front page. This means we're constantly up against your competition.

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Phone

0438865192

Email

info@localwebsitetraffic.com.au